The challenge
The previous edition suffered from “dead zones” — edge booths that 40% of visitors never reached, and exhibitor complaints threatened rebookings.
The solution
We redrew the plan as a closed loop: one main entrance, one main exit and a guided circular route — with every emergency exit unchanged — and placed four anchors (stage, food court, prize corner, charging lounge) in the hall’s four corners.
The result
Dead zones fell to 6%, average dwell time rose from 51 to 70 minutes, and 84% of exhibitors rebooked for the next edition.
