Eventesia It's All About Details

The brand guide of Eventazia

This is our own identity — shown in full, because the first thing a client asks is: do you practise on yourselves what you sell to us? Every rule here is applied to the very site you’re reading.

02 — Don’t

Four things never to do with the logo

Incorrect use: Don’t rotate it
Incorrect use: Don’t stretch it
Incorrect use: Don’t place it on off-palette colours
Incorrect use: Don’t add shadows or outlines
03 — Colour

One blue gradient from depth to light

There’s no clashing secondary colour. Contrast comes from light and dark, not from competing hues. Select any colour to copy its code.

04 — Typography

Two typefaces, each with one job

Readex Pro for headings because its geometric forms match the spark’s angles, and IBM Plex Sans Arabic for body text because it stays legible at small screen sizes.

Readex Pro 700 · 52px

We build exhibitions & conferences

Readex Pro 600 · 42px

Where events meet imagination

Readex Pro 600 · 19px

Services under one roof

IBM Plex Sans Arabic 400 · 16px / 1.85

From the first idea to the last visitor leaving the hall — we design, direct and produce the whole experience: smart floor plans, show-stopping booths, a coherent visual identity and a digital presence that gets the event talked about.

IBM Plex Sans Arabic 400 · 12px · 0.26em

It's All About Details

Tabular numbers (tabular-nums)

0123456789

05 — Pattern

The geometric pattern and its five variants

One core — parallel lines at 45 degrees — branching into five variants by changing the angle, the density or the unit shape.

45° · 7px
45° · 14px
90° · grid
dots
rings
06 — Applications

The identity at work

EVENTESIA SUMMIT 2026
Farah Mohammed Design Director Speaker
MAIN HALL HALL A →
Mohammed HusseinCo-founder & CEO
hello@eventazia.ae
07 — Voice

Confident, direct, no hype

We write
  • “We commit to agreed opening dates — and decline when the timeline won’t allow it.”
  • “Queue time dropped from 34 minutes to 7.”
  • “We report the results — even when they don’t flatter us.”
We don’t write
  • “An extraordinary journey to limitless creativity.”
  • “The best, the first, the undisputed leader.”
  • “Innovative solutions beyond all expectations.”

We build your event an identity this deep

A complete system: logo, colours, type, usage guide and applications from the badge to the building façade.

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