Featured The complete event planning checklist: from idea to after the event
Plan your event in eight clear phases, and know when each one starts and what must be done before you move on to the next.
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Your guide to planning events from idea to event day
Practical articles from a team that plans and delivers exhibitions and conferences across the UAE: planning, budgets and sponsors, booth design, marketing and attendee experience, venues, permits and seasons.
Featured 
How big should your exhibition booth be? A simple formula before you sign
Work out your booth size from the conversations you want and what you’ll display, not the budget alone, and pick the right booth type before signing.
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Conference planning timeline in Dubai: from six months out to opening day
Know what to settle six months, three months and one month before a Dubai conference, what to do in event week, and which tasks usually slip.
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An eight-week event marketing plan, week by week
A week-by-week plan showing what to send, to whom and where, when to close early-bird pricing, and which numbers to check each week.
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Building a realistic event budget: the items everyone forgets
Build an event budget from ten clear categories, cost the items people forget, and track actual spend against estimates to the last invoice.
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QR badge check-in: how to avoid queues at the event entrance
Work out how many check-in lanes and staff you need, plan badge printing and offline mode, and run the first 30 minutes after doors open.
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Choosing an event venue in the UAE: hotel, exhibition centre or outdoor?
Compare hotels, exhibition centres, outdoor sites and unique venues, and know exactly what to ask a venue before you sign.
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How to write an event brief that saves half your meetings (with an example)
Write a clear two-page event brief that sets out the goal, audience, budget and who decides, with a filled example for a Dubai launch.
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Why exhibition booth design starts with the visitor journey, not the logo
Design what visitors see from ten metres, three metres and inside your stand, so they get one clear message, a reason to stop and an easy path.
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The same team writing these articles plans and delivers exhibitions and conferences across the UAE.