The complete event planning checklist: from idea to after the event
Plan your event in eight clear phases, and know when each one starts and what must be done before you move on to the next.
Read article
Planning & Management
Planning an event step by step: the brief, choosing the date, the checklist, the run sheet and the contingency plan.
How to write an event brief that saves half your meetings (with an example)
Write a clear two-page event brief that sets out the goal, audience, budget and who decides, with a filled example for a Dubai launch.
Read article
Choosing your event date in the UAE: seasons, holidays and clashes
Compare the periods of the UAE year and test your date against Ramadan, Eid, school holidays and big shows before you book a venue.
Read article
Event contingency planning: what to do when something goes wrong
Build a simple risk register, decide who acts and who speaks when something fails, and pack a small grab kit for event day.
Read article
The run sheet: the document that runs event day, minute by minute
Build a run sheet that shows what happens each minute, who owns it and what the cue is, then turn it into team versions and a solid rehearsal.
Read article
Want this expertise for your event?
The same team writing these articles plans and delivers exhibitions and conferences across the UAE.