Sizing, designing and staffing your booth, turning visitors into leads and measuring what the show delivered.
Work out your booth size from the conversations you want and what you’ll display, not the budget alone, and pick the right booth type before signing.
Design what visitors see from ten metres, three metres and inside your stand, so they get one clear message, a reason to stop and an easy path.
Set targets for five clear numbers before the show and learn how to collect each one, so you report results to management, not impressions.
Learn which stand materials can be used again and again, which still end up in the skip, and the design decisions that make reuse possible.
Capture visitor details with short qualifying questions, tag them by priority, follow up within 48 hours and hand them to sales without losing any.
A practical agenda for a two-hour pre-show briefing: goals, opening lines, quick qualifying, handovers, shifts and the rules of behaviour on the stand.
The same team writing these articles plans and delivers exhibitions and conferences across the UAE.
