The challenge
Peak attendance concentrated in three evening hours each day, and the three entrances became dangerously congested at weekends.
The solution
We introduced free timed tickets, opened two temporary peak-only entrances, and broadcast live crowd density on outdoor screens and the fair’s channels, with shaded, cooled queuing lanes.
The result
The longest wait dropped from 34 minutes to 7, and spreading attendance over more hours lifted artisan sales by 17%.
