Your guide to planning events from idea to event day

Budget & Sponsorship 22 July 2026 6 min read

Pitching a sponsor: the ten-slide sponsorship deck

Build a ten-slide sponsorship deck that answers a sponsor’s questions, research their goals first, and follow up through to the post-event report.

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Attendee Experience & Technology 18 July 2026 6 min read

Event sound, lighting and screens: an AV primer for non-specialists

Learn enough about sound, lighting and screens to ask your AV supplier the right questions and read their quote with confidence.

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Events in the UAE 14 July 2026 6 min read

Corporate events in Ramadan: planning iftar and suhoor gatherings

Plan a corporate iftar or suhoor that respects fasting guests: sunset timing, prayer space, invitations and suppliers on shorter hours.

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Planning & Management 10 July 2026 6 min read

Event contingency planning: what to do when something goes wrong

Build a simple risk register, decide who acts and who speaks when something fails, and pack a small grab kit for event day.

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Exhibitions & Booths 6 July 2026 6 min read

Sustainable exhibition stands: what can really be reused?

Learn which stand materials can be used again and again, which still end up in the skip, and the design decisions that make reuse possible.

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Conferences & Corporate Events 2 July 2026 6 min read

Planning a product launch event people remember

Define one message, design the reveal, handle media and creators, run demo zones and measure what your product launch actually achieved.

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Marketing & Attendance 28 June 2026 6 min read

Live social media coverage at your event: team, timing and approvals

Set up a content room, assign roles, know what to post on each platform and how fast, and keep approvals moving with a full-day schedule.

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Budget & Sponsorship 24 June 2026 6 min read

Measuring the ROI of events: a practical method with numbers

Set objectives and KPIs before the event, calculate ROI and cost per qualified lead, and track the pipeline you can attribute after 90 days.

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Attendee Experience & Technology 20 June 2026 6 min read

Accessible events: planning for people of determination, step by step

Plan an event people of determination can reach and enjoy, from parking and entrances to seating, captions, sign language and staff briefing.

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